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Autoline After Hours Tonight with Nina Beckhardt, The Naming Group

Tonight we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She'll be joining us to offer her expertise in how car names are created--what works and what is a total disaster? Of course we'll also get into the news of the week including Chevy's decision to dump Campbell-Ewald, it's advertising agency since 1919. Plus, we'll talk money: do recent earnings mean the industry has turned the corner? Is GM's deception that it has paid off all government loans going to backfire? Why has Ford stock plummeted despite the fact that the company beat analysts' expectations? John McElroy's in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from BusinessWeek and Bloomberg News.

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Reader Comments (3)

This is going to be great! Nina is so passionate about this stuff. Listening to her is always a pleasure.

April 29, 2010 | Unregistered CommenterChris

Make sure you check out her website.

April 29, 2010 | Unregistered CommenterChris

Great video. However, I really liked the last Autoline Detroit video. It also featured Nina Beckhardt from The Naming Group, a Naming Agency. You can view it at The Naming Group website

April 30, 2010 | Unregistered CommenterJohn

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