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Thursday
May062010

Autoline After Hours Tonight with Chantel Lenard, Ford

Tonight we welcome Chantel Lenard, Ford's Group Marketing Manager for Global Small and Midsize Cars. We'll be asking her about the challenges ahead as the Ford Fiesta launches this summer. For instance, what will the company be doing to train its dealers, and how can it prevent the Focus from cannibalizing Fiesta sales? Also, how do cars have to be marketed differently around the globe? Of course we'll also get into the news of the week including the ousting of Susan Docherty as GM's head of marketing. Plus, we'll find out what Mr. De Lorenzo thinks about Chevy's new tagline. And, our analysis of April sales indicates Chrysler could be on the way back up, but not everyone agrees. John McElroy's in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from BusinessWeek and Bloomberg News.

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