If you were to rank all of the cars the Toyota builds and list them in order of “drivers car” the Toyota Avalon may rank at or near the bottom of that list. To most people, the Toyota Avalon was always the Buick Roadmaster that you would no longer built, a car for your grandparents.
With the 2013 model Avalon, Toyota's looking to change the demographic for the Avalon buyers, as of now the average age of a Toyota Avalon buyer is 64, Toyota is looking to drop that to the mid-50s. How they are going to do that is by completely changing the nature of the car. In fact, as the title of this article suggests, the Japanese have come to America to build a German sedan.
The 2013 Toyota Avalon is the first car that Akio Toyoda oversaw from start to finish. When you drive this car, you will field his fingerprints all over it, in that his emphasis was to make Toyota's cars that people would enjoy driving. The Avalon was designed in California, engineered in Michigan, and will be built in Kentucky, and when it goes on sale, it will have the highest US content of any vehicles sold in North America.
There will be two versions of the Toyota Avalon available, a V-6, and a hybrid version. There will be several modes in which you can drive in both cars. In the V-6 model you have ego, normal, and sports, while in the hybrid version you get those 3 plus an EV mode.
The V-6 model will definitely slant much more towards the “drivers car” then the hybrid. The V-6 will have 268 hp and 248 foot-pounds of torque, and can do a 0 to 60 run in 6.7 seconds. In eco-and normal modes the car feels very composed, switched into sport mode the steering firms up very nicely, the ride is just a bit more firm, and if you didn't know, you'd think you were in a German performance sedan, and that's no joke.
The hybrid version of the Avalon is geared much more towards comfort. It still handles well, steers well, but in driving them back to back, the differences are noticeable. The hybrid Avalon, while maybe not having the driving dynamics of its V-6 version, is still very composed, and does not feel like some boulevard cruiser.
There are some very interesting design dynamics going on with the new Avalon. It seems to borrow from quite a number of cars. In the front it has a trapezoidal grille reminiscent of some current Ford products, taken from certain angles in the rear, or the side, you can see design elements from the Mercedes-Benz S class, the Jaguar XJ, and even the Audi A7. All that amalgamation comes out very well and while some people may not care for the nose of the car, there can be few complaints about the design of the rest of the car, save the need for a larger wheel and tire package.
The interior gets a massive upgrade on the new Avalon from the previous model. Again with the German sedan theme, if you were familiar with the interiors of current Audi products, there are many similarities with the new Avalon. The use of materials textures and colors really make the interior standout, and give it a very high-quality feel. The stitching on the leather of the–Israel hand stitching. There are a select number of people in the factory in Kentucky who hand stitch these together on machines, there is no automation, and the attention to detail is obvious. The use of contrasting and complementary colors and materials again gives the car a very upscale look, in addition to a center stack that draws inspiration from modern midcentury design.
Many modern cars that have a swoopy rear end styling to give the illusion of a coupe, sacrifice rear seat head and leg room in the name of style. This is not the case with the Avalon. Toyota have done a nice job of creating space for rear seat passengers so that even those well over 6 foot will have plenty of room. Toyota feel so strongly about this design, that they are pursuing the livery market with the Toyota Avalon.
The 2013 Toyota Avalon is a major change in direction from its past models. No longer a Boulevard cruiser for the retirement community, the Toyota Avalon is now an upscale luxury sedan ready to challenge the Germans, but with the quality, dependability, and reliability that you would expect from a Toyota.
Please have a look at the full gallery of pictures from the shoot.