Entries in Ford (56)

Tuesday
Feb032015

Ford's Missed Opportunity With The Focus RS

Ford Motor Company has done a great job with launching the Focus RS today, watching the enthusiast press and gear heads on Facebook, Twitter & G+ go on about it has been interesting. Here are the three things almost no one is addressing.

#1 You won't be able to buy this for 14-17 months most likely, and I base that off of Ford's history of showing off a new model or version of a current model, and it's time frame to come to market. If the car is as good as it looks people want to buy it now, but they can't. In the mean timeVolkswagen USA is happy to sell them a Golf R and Subaru of America, Inc. an STI and has quite a bit of time to convince those potential buyers to scratch that itch.

The lead time on the Focus RS is WAY to long, a two to four month lead time, sure, however, you make people wait 12-18 months, (a) they will purchase something else in the interim, (b) keeping peoples interest that long isn't going to happen in the back half of the 2010's, (c) if it fails to live up to expectations the fallout will be 10X worse BECAUSE you forced people to wait.

Look at Ford's F150 and Mustang launches this year. Yes were well received, and they are good vehicles, however, there is an air of disappointment about both vehicles. The F150, for all of the tech involved, when real world tests are conducted, isn't that much of a leap forward, and the weight reduction merely gets to down to the weight of the competition or there abouts. For the Mustang, the car once again gains weight and size when every Mustang fan that I've spoken to in the last three or four years, be it drag race, road race or daily driving enthusiast, wanted something smaller and most importantly, 200-500 LIGHTER. These two vehicles are the Crown Jewels of the Ford empire and while they will sell well, they are covered with disappointment.

#2 This ties in a little bit with the point number one and the lead time, and it's about the lack of details. Oh yes, the PR people will tell this gives us time to spread out the information, horsepower and torque, weight, performance, fuel economy, etc., keep up the interest and such. Again, if this was 2003, perhaps. In watching what Ford did with F150 and Mustang, the initial launches had the splash they wanted, but as the information dripped out, the reaction of the general public, was, "get on with it already".

Over the next 12 months we will find out that the "315+ horsepower" will end up around 330, the weight close to 3,400 lbs (OUCH!!) fuel economy about 3-4 less than the ST, 0-60 in 5 seconds and the quarter mile in 13.7-14.0 seconds, and the price, by the time you add destination, $40,000. While I'm sure there are some calibration details still going on, if, this close to launch those numbers aren't nailed down, oh boy!

#3 It's the price. Now, at $40,000 that's not out of line with the Golf R, or the Subaru STI, but really are there really that many people who are making the $70,000+ to afford that payment? Lets not kid ourselves, 75% of the buyers are going to be financing most of that purchase, so, say to finance $35,000 over 6 years, because that is now the norm, and money is still cheap, so a 4.9% interest rate, you are at $562/mo, and that is before insurance, so toss another $200-$400/mo on for that. So, $750 a month all in? That is a HELL of a proposition, no matter how good the car is.

You know who got this right? Chrysler of all people. I'm not a huge fan of the Charger and Challenger, they are both far to large and heavy, but with the Hellcat they got it right, from announcement, to press drives to available for sale in under 6 months! They still got all buzz, all the run, and because of the shorter time frame, the lather they built up didn't get old, it was just enough so that as it was beginning to fade, the cars were on sale, and then, the new news cycle for them began.

People far smarter and or far more educated can give me the reasons why I'm wrong about all the above, but now, after watching the industry for 30 years, you are going to have a tough time convincing me differently.

Tuesday
Apr092013

Ford Announces New 2014 F-150 SVT Raptor Special Edition

Normally we don't re-post press releases, there are plenty of other sites out there that pass of news and coverage as just pushing out press releases.  That said the Ford Raptor is one of our favorite vehicles that we've ever tested, so excuse us if we do it this one time.

 

Ford’s F-150 SVT Raptor, the ultimate high-performance off-road pickup truck, has a new Special Edition package customers can order that adds more unique touches to the hot-selling pickup.

 

Ford today reveals the 2014 F-150 SVT Raptor Special Edition, which adds unique new touches to Raptor’s existing Luxury Package, including a Ruby Red Metallic exterior color and box-side graphics. Interior upgrades include Brick Red seat bolsters with black inserts and cloth honeycomb highlights, console top finish panel, and center stack and door panel appliqué accents. Raptor Special Edition is also available in Tuxedo Black Metallic.

 

The 2014 F-150 SVT Raptor Special Edition goes on sale this fall.

“Raptor owners are looking for a high-performing, uncompromising off-road pickup truck with the features and luxuries found in today’s premium trucks,” said Doug Scott, Ford truck group marketing manager. “Since its launch in 2009, we’ve continually moved Raptor forward in capability and design, and the 2014 Special Edition is the best Raptor yet.”

Raptor has found an enviable niche in full-size pickups. SVT Raptor sales are up 14 percent in 2013, with five out of the past six months seeing record sales. More than 13,000 Raptors were sold in 2012.

SVT Raptor prowess and power

Since launching as a 2010 model, the Ford F-150 SVT Raptor has set the benchmark for low- and high-speed off-road performance through aggressive all-terrain tires, industry-exclusive internal triple-bypass FOX Racing Shox dampers, skid plates and standard Hill Descent Control.

A Raptor development imperative has been continuous improvement, so Ford expanded Raptor’s footprint for 2011 with a four-door SuperCrew model joining the two-door SuperCab original.

For 2012 Ford began offering a grille-mounted camera to improve driver visibility when climbing over rocks or other obstacles. The 2012 addition of a Torsen® limited-slip differential to Raptor’s 4WD system enables the truck to balance traction between both front wheels.

For 2013 industry-exclusive beadlock-capable wheels were added to help increase grip in low-traction conditions, along with high-intensity discharge headlamps for improved visibility. SYNC® with MyFord Touch® was also made available for added connectivity.

SVT Raptor is available exclusively with a 6.2-liter V8 engine producing best-in-class 411 horsepower and 434 lb.-ft. of torque, mated to an electronic six-speed automatic transmission with tow/haul mode and SelectShift Automatic® functionality. The 4WD system features electronic shift-on-the-fly capability for the transfer case.

The front axle features a Torsen® differential with 4.10 to 1 gearing. The rear axle is also 4.10 to 1, with an electronic-locking differential.

Wednesday
Feb132013

Reviewed: 2013 Ford Fusion SE 

Ford is changing the game in the mid sized segment by putting design up front, along with European driving dynamics all in a very affordable family sedan.  We are going to look at the 2013 Ford Fusion SE with the 1.6 EcoBoost engine and a 6 speed manual to see if Ford pulls it off and sets the standard for the class.

 

Wednesday
Jan162013

Reviewed: 2013 Ford Flex

Back in 2009 the Ford Flex was the first car we reviewed when we rebooted the blog, now three and a half years later, Ford has refreshed the Flex and we want to see how far it has come. When we reviewed back in '09 we were blown away by how good it was, does it still remain that way? And, can we explain why such a great Crossover hasn't had mainstream acceptance. Watch the video to find out.

Tuesday
Jul172012

Reviewed: 2013 Ford Mustang V6

If you've followed this blog for any time, you know that we are huge Mustang fans.  We've owned in the past an 83 GT, a 92 LX 5.0 Notchback and our current Supercharged 95GT.  What we wanted to know was is this modern V6 Mustang something close to what the 5.0 LX was back in the day, or is it just a secretary's car?

Lets dive in and take a look!  Also make sure that you check out our full gallery of pictures.