Over the last four or five years there has been renaissance of Steve McQueen imagery. It could have been Ford resurrecting the some of the shots of Bullet when it launched the 2005 Mustang, but I thinkit started just before that.
McQueen was not only one of the great actors of his era, he was an iconic fashion image and a HUGE fan of all motorsports, two wheeled or four. While the phrase might not have been coined for him, he epitomized it, "Men want to be him and women wanted to be with him"
There are many iconic images of "The King Of Cool" this happens to be one of my favorite, it comes from the end of the movie LeMans. Today would have been Steve's 80th birthday.